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| Hedonic motivation ： ウィキペディア英語版 |
Hedonic motivation
Hedonic motivation refers to the influence of a person’s pleasure and pain receptors on their willingness to move towards a goal or away from a threat. This is linked to the classic motivational principle that people approach pleasure and avoid pain,〔Higgins,T.E. "Value from hedonic experience and engagment". American Psychological Association. Vol 113, No. 3, 439-460. (2006)〕 and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love, hate, fear, joy, etc.〔Ahtola,O.T. Hedonic and utilitarian aspects of consumer behavior: An attitudinal perspective (1985)〕 According to the hedonic principle, our emotional experience can be thought of as a gauge the ranges from bad to good and our primary motivation is to keep the needle on the gauge as close to good as possible.〔Schacter, D. L., D. T. Gilbert, and D. M. Wegner. Psychology. 2. New York, NY: Worth Publishers, 2011.〕
==History==
Historically, approach and avoidance motivation have been linked to the hedonic characteristics of pleasure and pain.〔 The root word hedonic comes from the Greek word for “sweet”, which means relating to or characterized by pleasure.〔 This is interesting because even though hedonic motivation incorporates the pursuit of pleasure as well as the avoidance of painful situations, the concept has been traditionally linked to the positive connotation of pleasure.〔 For example, hedonic goods are bought so that the consumer may gain pleasure and enjoyment from the good,〔Wertenbroch, K., Khan,U.,Dhar,R. A behavioral decision theoretic perspective on hedonic and utilitarian choice(2004)〕 and value experiences are also viewed as hedonic experiences.〔 Pain and pleasure are the bodies’ natural compass, pointing us towards what should be done and help us decide what is going to be done in order to survive.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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